Across all of our target markets, we are focused on capitalizing on the economic and functional advantages of our products relative to competing wood, metal and other synthetic products.
We intend to drive additional growth in our net sales and profitability from material conversion given our products’ excellent relative aesthetics, performance characteristics and lower lifetime costs as compared to traditional wood and metal products.
Further education of architects, builders, distributors, dealers and other consumers regarding the respective advantages of our products over competing products is an essential part of this growth strategy.